SIAM KEMPINSKI HOTEL BANGKOK
Project:
TO ALIGN WITH THE RISING LUXURY–LIFESTYLE HOSPITALITY TREND, SIAM KEMPINSKI HOTEL BANGKOK IS SEEKING SUPPORT TO ELEVATE ITS SOCIAL MEDIA CONTENT CREATION AND ENHANCE ITS INFLUENCER MARKETING STRATEGY.
The Brief:
AS NEW LIFESTYLE-DRIVEN HOSPITALITY BRANDS EMERGE IN THE MARKET, CONSUMER PREFERENCE FOR TRADITIONAL LUXURYHOTELS IS BECOMING DILUTED. TO STAY COMPETITIVE, SIAM KEMPINSKI HOTEL BANGKOK AIMS TO INFUSE A LIFESTYLE DIMENSIONINTO ITS LUXURY POSITIONING, MAKING THE BRAND MORE RELEVANT AND APPEALING TO THE LOCAL MARKET.
Our Approach:
WE INCORPORATE LIFESTYLE-FOCUSED CONTENT CREATION ACROSS SOCIAL MEDIA PLATFORMS, INCLUDING UGC-DRIVEN POSTSAND INFLUENCER MARKETING STRATEGIES ON BOTH INSTAGRAM AND TIKTOK, TO CREATE A MORE DYNAMIC, RELATABLE, ANDENGAGING BRAND PRESENCE.
Services Deployed:
- Content Creation
- Influencer Marketing
- Photoshoot
- Social Media Strategy
