Pickwicks Chronicles

Project:

New Bar Concept & Marketing Activation

The Brief:
To lead the brand development and positioning of Pickwicks — from concept creation to launch — including marketing activities,social media guidelines, and key event activations. The goal was to establish Pickwicks as a standout destination in the Langsuanarea with a distinctive, approachable speakeasy identity.

Our Approach:
We partnered with Pickwicks across every phase — from pre-launch storytelling to post-launch engagement. Our team managedsocial media strategy, content creation, and event programming, ensuring every touchpoint reflected the bar’s charm andcharacter.

Through curated press events, influencer collaborations, and community-driven activations, Pickwicks quickly became known asthe go-to afterparty spot in Langsuan — a hidden gem where good drinks meet good company.