MTR1924

Project:

Influencer Engagement & Comprehensive Media Visibility

The Brief:
MTR1924, a legendary heritage brand, aimed to strengthen its presence in the Bangkok market. The goal was to generate buzz anddrive foot traffic through authentic social proof while establishing long-term credibility through professional media coverage. Thechallenge was to introduce its unique culinary history to a modern, local audience in a way that felt both relevant and prestigious

Our Approach:
We implemented a multi-layered strategy that balanced “Strategic Thinking” with “Effortless Execution”. We curated a selectionof high-impact KOLs and influencers to experience the restaurant, transforming their authentic dining experiences into sustainedsocial media awareness. To complement this social buzz, we crafted a compelling campaign narrative that translated the brand’svision into a story the media wanted to tell. This involved writing professional press releases and managing their distribution totargeted media outlets to ensure consistent messaging and maximum reach.