Cabanas Beach Club, Koh Samui

Project:

Social Media Guideline & Content Strategy Development

The Brief:
To curate a cohesive content direction and establish clear brand pillars for Cabanas Beach Club. The task included conductingmarket research, developing content guidelines, and crafting moodboards for both photography and videography to ensure aconsistent and aspirational brand look and feel.

Our Approach:
We supported Cabanas throughout its pre-opening and pre-launch phases by building a strong foundation for digitalstorytelling. This included shaping the visual identity and tone of voice across social platforms, creating engaging contentstrategies, and recommending potential influencer collaborations and brand partnerships to boost visibility.